Unbounce vs Instapage

Unbounce landing pages

Unbounce vs Instapage

For many brands, the website consists of a homepage, categories, and brand pages. While these are vital to running an e-commerce business, many of these brands experience potential sales bouncing before they get to the good stuff. The mistake is thinking that you can fix this with just your homepage.

The thing is, website homepages are not optimized for conversions because they’re comprised of widgets and multiple links to other pages within your site. This type of page is best for encouraging visitors to browse around.

The solution?

 Dedicated landing pages.

Unbounce landing pages

Landing pages are built to convert with a streamlined focus, compelling designs, and data-driven best practices. Many of the brands that shy away from landing pages look at this strategy as an overwhelming task that they might not be equipped to handle. However, with a dedicated landing page builder at your disposal, you can create stunning landing pages in a few minutes, get all the features you need to boost your conversion rate, and don’t need to be a developer to execute anything.

Two popular landing page builder tools are Unbounce and Instapage. While both offer top features like A/B testing, form builder, templates, drag and drop feature, real-time editing, and more, let’s dig a little deeper to see what sets these two big players apart.


With both boasting 1000+ users, Instapage works best for enterprise marketing teams and agencies. Unbounce, however, is the landing page builder of choice for SaaS, e-commerce teams, and agencies.

landing page Design

Instapage is known for being quick from the start and houses a ton of templates that look beautiful on any device and are completely adjustable via the Instapage drag-and-drop editor. You can match the font, color, and design of your existing website.

Unbounce also offers hundreds of ready-to-use templates but allows you to customize them much more easily. With Unbounce’s Classic Builder, you can design pages with lead capture forms, buttons, videos, and a whole lot more. Even better: Unbounce’s new Smart Builder uses artificial intelligence and machine learning to help marketers create landing pages—spending less time building and more time converting.


Unfortunately, you’ll find many less than favorable reviews regarding customer service experiences when it comes to Instapage. While Instapage does offer a resource library, Unbounce makes it a point to let their customers know that they’re available with hands-on, award-winning support—offering unlimited phone, email, and chat services.

Unbounce Price vs instapage Price

When it comes to price, Unbounce is the clear winner with more users and pages than Instapage, all for 60% less!

unbounce Price vs instapage Price

In the end, landing page platforms may all look the same on the surface, but there are tons of factors that can make or break them once you start building. It’s about finding the right fit for your needs and budget—then you can start converting more with new beautiful landing pages.

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